August 5, 2021

The New York Times spoke about testing a news project …

The New York Times spoke about testing a news project on the blockchain

The research department of the American daily The New York Times is testing its own blockchain project designed to reduce the spread of inaccurate information in the online space. In particular, we are talking about images that, after being uploaded to the network, can be edited in order to distort their essence..

The News Origins Project tests are aimed at determining the public reaction to images on the web. For this, a prototype was created using blockchain, which allows you to emulate the perception of images in the news feed of the alleged social network..

The New York Times spoke about testing a news project on the blockchainResearch department ...

“We wanted to know if visual contextual information, such as the photographer’s name or location, would help readers better recognize the credibility of photos in the news feed,” the publication explains..

The New York Times spoke about testing a news project on a blockchainResearch department ...

The New York Times spoke about testing a news project on the blockchainResearch department ...

Blockchain in this case helps to track the history of the distribution of images from the source, which makes it “an attractive technology for determining the origin.” The primary results were encouraging for the researchers as readers noted the improved understanding of context with this approach..

The New York Times spoke about testing a news project on the blockchainResearch department ...

“While blockchain can be a viable tool for preserving the source of news photos, there are a number of challenges that need to be addressed appropriately before it can be widely used,” the researchers said..

So, during testing, a prototype of a social network automatically linked an image with an identifier in the blockchain. In reality, the system itself should be able to find such associations, however, in the case of a modified image, this can be problematic. In addition, the effective operation of such a system is impossible without the massive participation of news organizations, but the technical requirements for joining it are still too high..

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